In India, masalas are to food what fragrance is to flowers—you cannot perceive them in isolation. Our journey to rediscover the magic of these spices began in 2018, when one of our founders, Kiran, noticed a glaring lack of consistency in store-bought masalas.
Prepared the Traditional Way, Perfected for Today
Many trials and errors and some guidance later, we formulated our unique recipes for different spice mixes, set up our production unit, and began collaborating with a team of skilled professionals. We're on a journey to celebrate the timeless splendor of Indian spices - that sprinkle of magic that enlivens a simple meal instantly - but with minimal effort to suit the modern context.
Inspirational Journey
Since 1987
February 2024
The Genesis
Avinya Foods Pvt. Ltd. took its first bold step into the culinary world, with the launch of “29 States” blended spices.
A New Dawn
Inauguration of the 29 States production unit and office to transform fresh ideas into tangible, world-class products, setting the stage for a future full of promise and passion.
July 2024
August 2024
Breaking Barriers
A landmark month of action and achievement – all machines installed for production, first production run of “Pav Bhaji” masala and birth of “Chef Chachi”—our charismatic mascot.
Raising the Bar
The momentum continued with our first step into the market with a splash, through our inaugural promotion event at Lodha Amara (Thane) leading to our first sale of the “Pav Bhaji” masala at Godrej Trees (Vikhroli) event.
September 2024
October 2024
Making a Mark
Heralded our arrival in the consumer market. Partnering with retail visionary Maanjhi Bhai of Kuwarika Stores (Thane), we opened our first brick-and-mortar sale outlet and made the first sale of “Pav Bhaji” masala.
Vision
With every member of our closely knit team contributing with their valuable skills, we have set out on our journey to provide authentic, flavourful masalas to the masses. We envision ourselves as torch-bearers of authentic, aromatic spices, prepared traditionally but easily adaptable in the modern context.
Mission
Our mission is to facilitate a rediscovery of authentic, traditional spice mixes, while not increasing one’s cooking time. With an incredible passion for food and culinary research, we aim to satisfy your taste buds and take you on a journey to discover India’s culinary roots.